Facebook’s Financial Data Reveal It Doesn’t Need Zynga Anymore

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One of the few bright spots in Facebook’s last quarterly report was a modest increase in how much money the company makes from payments (as opposed to the company’s primary source of revenue, advertising). Payments were up about 15% from a year ago, mostly due to Facebook Credits purchased to play games on Facebook. Historically, Zynga has represented the bulk of that revenue. You would expect that,  as Zynga’s fortunes have declined , Facebook would see a corresponding hit in games revenue. But that hasn’t happened, notes entrepreneur and part-time Facebook analyst Jon Milani , who dug into Facebook’s latest quarterly report Read more... Read more »

Zynga Confirms It Will Close Its Japan Operation At The End Of January As Consolidation Continues To Bite The Social Gaming Company

Social gaming giant Zynga has now confirmed that it will be closing down its Japan operation , as it continues to consolidate its operations and cut less profitable parts of its business. The spectre of pulling out of that market was first raised in October when the company laid off 5% of its employees. Today, the CEO of the Japan operation, Kenji Matsubara, posted the news confirming the closure, (ironically) on Facebook, the social network that has been so closely tied to Zynga’s rise and fall. No direct reason for the closure is given but it is likely linked to poor sales for its games in Japan. The news was first spotted by Serkan Toto , who posted a screenshot of the status update from the CEO: He notes that the Japanese text reads as follows: “Zynga Japan will be shut down at the end of January, that Matsubara thanks users for playing his company’s games, and that service for popular card battle game Ayakashi will be continued.” The site now bears a similar message, with an indirect hint that while a few games have proven popular and will continue to be supported, others have not: In translation (very, very roughly, using Google Translate), that reads: “ Notice of dissolution of a Japanese corporation Thank you for patronizing always Zynga Japan. that we will continue to work but I get the kindness of everybody over two and a half years since its establishment as the Japanese subsidiary of U.S. Read more »

Homer Becomes a Social Gaming Addict in Latest ‘Simpsons’ Episode

Homer Simpson becomes hopelessly addicted to playing a game called "VillageVille" on his myPad, in Sunday night's episode of The Simpsons , as the comedy takes a stab at popular Zynga Facebook games. Homer is home faking a back injury when he discovers the game, and becomes so addicted he forgets to walk the family dog, Santa's Little Helper. In the clip above, Homer can be seen clearing a forest for his village, then adding buildings. This isn't the first time The Simpsons has parodied a popular mobile game. Earlier in this season, Homer was seen playing "Words With Enemies," a scrabble-clone where you clobbered your opponents. While creator Matt Groenig may have wanted to poke… Continue reading... More About: Gaming , Zynga , social games , the simpsons Read more »

Private Facebook Data Powering Ads Outside Of Facebook — Is The World Ready?

Because investors sure are. Facebook’s share price jumped up 3.8% to $33.05 today on news that it’s now showing its ads on Zynga.com in a revenue sharing partnership. Most amazingly, neither the press nor users seem to be freaking out that their private, personal data is now being used to target them with ads outside of Facebook. Read more »

What You Can Learn From Zynga’s Cool Company Culture [PICS]

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. When thinking of model places for workplace perks, the successful startups of Silicon Valley undoubtedly come to mind. And while heavy-hitters such as Google and Facebook are famous for their jaw-dropping employee amenities, up-and-coming mid-level companies are also getting in on the act Read more »

FarmVille Toys Are Coming: Zynga and Hasbro Sign Licensing Deal

If Angry Birds and Cut the Rope can have toys, why can’t FarmVille ? Social gaming juggernaut Zynga is teaming up with toy maker Hasbro to create a “wide range of toys and gaming experiences” based on Zynga properties and brands, a release read. The first products are expected to hit the market in Fall 2012 Read more »

Former Zynga Engineer: One Player Spent $100,000 on Mafia Wars

An anonymous user, claiming to be a former Zynga engineer, has been posting allegedly internal information about the company to Reddit . Among other things, the ex-employee says some customers spent outlandish sums on virtual goods and services in many games — including one user who spent $100,000 on Mafia Wars Read more »