Yahoo Earnings: Time for Plan B?

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Now more than two years into Marissa Mayer's tenure as CEO of Yahoo, the company remains in about the same place as it was before her arrival Mayer will need to address that stagnancy Tuesday, as Yahoo reports third-quarter earnings. Yahoo is still a giant in the Internet world when it comes to traffic, but its core business — display advertising — is quickly becoming a relic compared to other avenues like online video, native ads and data-driven social advertising. After Alibaba's IPO left Yahoo flush with cash, analysts and investors have grown restless hearing promises of change but seeing few results. That is not projected to change with this quarter's earnings, but Mayer's performance during Tuesday's earnings call could prove crucial in convincing critics that she can reposition the company. Read more... Read more »

Yahoo In Talks To Buy Video Ad Platform BrightRoll For Around $700M

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 Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. The company is in talks to acquire BrightRoll, the cross-platform digital video advertising service. TechCrunch has heard that term sheets have been signed, and that the price, if the deal is completed, could be anywhere from… Read More Read more »

Your 10 Biggest Fears, According to Yahoo

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Warning: This post contains potentially disturbing or triggering images and video. The Internet is quite literally a fear factory. Yahoo shared the top 10 phobias its users searched for over the past month, just in time for Halloween . (Which reminds us, there is such a thing as fear of Halloween, called "samhainophobia." So that's fun.) See also: 25 Kickass Costumes for Girls Who Aren't Into Princesses Topping the list is agoraphobia, which is an anxiety disorder in which people fear being trapped in situations or places that cause panic. So maybe work up to haunted houses another year... Read more.. Read more »

Snapchat Wanted MessageMe Before Yahoo Bought It For Up To $30-$40M

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 Earlier today we reported that messaging app MessageMe was getting acquired by Yahoo — which MessageMe has now confirmed on its site, along with the inevitable news that the app is shutting down, effective November 7. Now we’ve also learned some more details. MessageMe had also been courted by Snapchat as well as an app maker out of Europe, Truecaller. And, after… Read More Read more »

Flush With Alibaba Cash, Yahoo Reportedly Looks to Invest in Snapchat

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Yahoo is reportedly investing in Snapchat , its first major move since the web giant received an influx of cash from the Alibaba IPO. The investment will value Snapchat at $10 billion, according to the The Wall Street Journal , although no details are currently available as to how much of the messaging company Yahoo is buying. See also: Twitter CEO Says Snapchat's $10 Billion Valuation Is 'Not Absurd' That valuation backs up another story from late August that stated Snapchat was in talks for a funding round that would value it at $10 billion. It is the unclear if the two funding stories are related. Yahoo and Snapchat spokespeople did not immediately respond to requests for comment. Read more... More about Yahoo , Business , Media , Startups , and Snapchat Read more »

Say Goodbye to the Original Yahoo Directory

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Yahoo has announced it will finally, officially shut down the Yahoo Directory on December 31, 2014 No, we didn't know the Yahoo Directory was still a thing either. For those of you not familiar with the world before Google, the Yahoo Directory is the product that made Yahoo a big deal in the first place. In the early days of the web, it was also one of the most important search and discovery engines. See also: RIP Google Reader and Winamp: 10 Tech Products We Lost in 2013 The Yahoo Directory (which ironically, seems to be down because of the wave of interest surrounding the product) was a human-edited directory of websites, organized into various tiers. If you wanted to look for sites about video games, you would go to the Yahoo Directory, click on "Computers and Internet," then "Games", then "Video Games." Read more... Read more »

AdStage Raises $6.25M To Bring Its Cross-Network Ad Platform To The Masses

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 AdStage, a startup whose co-founder and CEO Sahil Jain said he plans on “bringing a real SaaS model to the ad tech space,” is announcing that it has raised a $6.25 million Series A. The company debuted at last year’s Launch conference, promising customers an easy way to create ads that run across Google, Bing, Facebook and LinkedIn. Later that year, AdStage announced a… Read More Read more »

Yahoo Makes One of Its Biggest Acquisitions Under Marissa Mayer: Flurry

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This story has been updated. Yahoo has agreed to buy Flurry, a mobile app analytics service, the two companies announced late Monday Terms of the deal were not disclosed, but an earlier report in Re/code said the price tag would likely be in the "hundreds of millions" of dollars. If true, that would make this one of Yahoo's biggest acquisitions under CEO Marissa Mayer See also: Marissa Mayer's 2-Year Report Card at Yahoo: C- Flurry was founded in 2005 and works with developers and marketers to "optimize the mobile experience through better apps and more personalized ads." It has received more than $60 million in funding to date and works with more than 500,000 apps Read more... More about Yahoo Read more »

New Mapping Software Gives You the Scenic Route

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Most GPS mapping apps are designed to get you where you want to go quickly. But for those who seek the scenic route, experimental software being developed by Yahoo researchers promises paths that are not just efficient, but also beautiful, pleasant and emotionally stimulating. Traditionally, pedestrians may have found beautiful paths by taking aimless strolls, but this new software doesn't leave much to serendipity. Here's how it would work: A user would enter a current or start location, along with a desired destination. An algorithm would then select and suggest the route that ranks highest on a "beauty score" attributed to each route by the software. The recommended routes would only be about 12% longer than the shorter but less attractive routes, and they would take into account the emotional feel of a place , the researchers said. Read more... More about Gps , Route , Tech , Apps Software , and Gadgets Read more »

Yahoo’s Aviate Comes Out of Beta With Powerful New Features

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Aviate, the Android launcher app acquired by Yahoo earlier this year, was updated with powerful new features on Monday Aviate, which is now open to everyone, was an invite-only beta since its launch last October. Previously, users had to request an invitation and spend time on a wait list to get access to the app. See also: Android Launchers: Their Time Has Come Unlike many other Android launchers, which focus on customization, Aviate aims to simplify your home screen, according to Mark Daiss, the app's cofounder and Yahoo product manager. "It's intended to be simple ... The stock Android experience is a little confusing," Daiss told Mashable . "We saw this huge opportunity to innovate and move out of this app-centric model — this grid of apps — and really move towards something that's a little bit more compelling for the user, and gives the user information the moment it's useful without them having to search." Read more.. Read more »