When people want local information, more often than not, they turn to the nearest mobile device. In fact, Google reportedly announced in October that 50 percent of mobile search queries are for local information. Mobile devices are integral to how we interface with the world, especially when it comes to searching for and discovering local businesses and services while on-the-go. While consumers are there, most small businesses have yet to fully tap into mobile marketing to reach those customers. While SMBs are increasing their mobile marketing spend , they’re overwhelmed by all the options, don’t know whether to invest in search, social media, etc., and they feel like they’re forever playing catch-up. Sightly, which launches today, wants to help local businesses leverage what it believes is the most effective form of local advertising: Mobile video. Through its local video platform, the California-based startup aims to help SMBs get found and discovered by consumers on mobile phones and social media by way of video ad spots. These short promotional videos allow potential customers to see inside local businesses in a more dynamic, three-dimensional way, while offering a form of advertising that’s more revealing of what the business actually does, and thus potentially more compelling to the end user. To support its launch, Sightly is also announcing today that it has raised $5.6 million in venture capital, led by Moscow-based Bright Capital Digital. The round also included new investor, Foresight Ventures, as well as contributions from the startup’s previous investors, Floodgate, Tomorrow Ventures, Bullpen Capital, Mack Capital and 500 Startups Read more »