Pabst Blue Ribbon Sold to Russian Brewer: Will Hipsters Say Nyet?

Thumbnail

The maker of Pabst Blue Ribbon beer is being sold to Russian company Oasis Beverages for an undisclosed sum. Oasis is buying Pabst with TSG, an investment firm known for its work with consumer products companies. TSG Consumer Partners will take a minority stake in Pabst. See also: What Your Beer Choice Says About You In addition to its namesake beer, Pabst Brewing Co. makes Colt 45, Old Milwaukee and Schlitz , in addition to regional brews such as Lone Star, Rainier and Old Style. Pabst was acquired in 2010 by C. Dean Metropoulos & Co., which is known for investing in food brands, including Twinkie maker Hostess. Read more »

Joan Rivers’ Facebook Page Accidentally Promotes New iPhones

Thumbnail

Fans of the late comedian Joan Rivers saw an odd message on her Facebook Page Friday morning that appeared to be a plug for the new iPhones. #D ’OH > The late #JoanRivers promotes #iPhone6 from beyond the grave. Steve Jobs could not be reached for comment http://t.co/N3qEEAgYKR — Merry Morud (@MerryMorud) September 19, 2014 The status update was quickly pulled. The account has a little more than 1 million followers. See also: Best of Joan Rivers Video Captures Her Most Memorable Moments TMZ , which spotted the status update, speculated that it was "clearly the result of a pre-negotiated deal with Apple." Read more... Read more »

LA Can Finally Watch the Dodgers: Time Warner to Simulcast Final Games

Thumbnail

Los Angeles will finally be able to watch the Dodgers . Time Warner Cable agreed to license the final six games of the season to independent broadcast TV station KDOC Channel 56, the New York-based company said today in an email. See also: How Dodgers Fans Work Around the Season-Long TV Blackout "This initiative is a straight forward gesture from TWC to allow all Dodger fans access to the culmination of this exciting season, the iconic voice of Vin Scully, and the outstanding productions that so many of you work so hard to create each day," David Rone, head of Time Warner Cable Sports said in an email to staff. Read more... More about Time Warner Cable , Marketing , Media , Entertainment , and Tv Read more »

5 Fall Professional Events in PR, Social Media and Design

Thumbnail

The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're is highlighting five events that can help move your career forward. If you don't find something, below, that's right for you, check out the dozens of event listings on our board . You can sort listings by date added, receive exclusive discounts and watch videos of past events to get previews of what to expect. Also, follow @MashableEvents on Twitter to catch the best events before they sell out. Cynopsis Future TV Summit Date : Oct. 16, 2014 Location : New York, New York Read more.. Read more »

How to Shift PR From Vanity Metrics to Value-Driven Measurement

Thumbnail

This article is part of SWOT Team , a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. Vanity, to any degree, is typically a substitute for things (or people) that lack true substance. The truth is, in our modern, self-obsessed culture, we all suffer from some level of vanity — but beyond a certain threshold, it shifts from tolerable to destructive. We've all heard stories of the stereotypical wealthy playboy who invests in nightclubs in Miami, L.A., New York, and St. Tropez to bolster his image and access to lines of stilettoed girls. These "vanity businesses" — as they are often referred to — propagate one's intent to derive value from things upon which, outside their own self-generated bubble, are meaningless. Read more.. Read more »

‘Retail Jedi’ and 14 Other Absurd Job Titles

Thumbnail

In a bid to achieve maximal hipness and happiness, companies, particularly in the tech world, have collectively begun to create bizarre new positions or to attach peculiar names to the same old corporate paper-pushing nine-to-fives. A lot of these jobs have a bizarrely spiritual flavor — “evangelists” and “prophets” — while others try and infuse excitement where there is none — “Jedi” and “heroes.” Much of this might be a way of skirting around the grim reality that life in a cubicle is neither exciting nor godly, or that work on the retail line often lacks excitement and moral stakes. Earlier this week, I wrote about the rise of  Read more... More about Tech Industry , Business , Job Titles , Jobs , and Work Play Read more »

40+ Events in Marketing, PR, Design and More

Thumbnail

The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week we're highlighting five events that we think can help move your career forward If you don't find something below that's right for you, check out the dozens of event listings on our board . You can sort listings by date added, receive exclusive discounts and watch videos of past events to get previews of what to expect. Also follow @MashableEvents on Twitter to catch the best events before they sell out. Incite Summit: East Date : Nov. 12-13 Location : New York, New York Read more... More about Events , Conferences , Business , Jobs , and Events Board Read more »

A Creative Dad Just Made Water Balloon Fights Way More Efficient

Thumbnail

Water balloon fights are fun. Filling up water balloons? Not so much. Inventor Josh Malone, along with his kids, developed a much faster way to replace the time-consuming process of filling water balloons. Malone's device, which can fill 100 balloons in a minute, attaches to the hose directly for one-time use. He calls it "Bunch O Balloons" and launched a Kickstarter campaign for the manufacture-ready project. See also: 10 Unique Popsicle Recipes for a Chill Summer Malone told Mashable that his inspiration for the project came from his eight children's love of water balloon fights in the summer Read more »

‘Airbnb Logos’ Tumblr Pokes Inappropriate Fun at Company’s New Logo

Thumbnail

Airbnb announced a big rebranding this week, including a new logo intended to be a symbol of belonging. But its detractors can't seem to pull their minds from the gutter. Airbnb's new logo is a rorschach test where the only correct answer is vagina pic.twitter.com/7thtD0KlbH — Seamus Condron (@SeamusCondron) July 16, 2014 The new Tumblr account Airbnb Logos creates and collects the funniest, strangest and lewdest interpretations of the company's new symbol. See also: Is Airbnb's Rebranding Enough to Overshadow Its Legal Troubles? The page suggests likeness to planchettes that accompany traditional ouija boards and the chin of Family Guy 's Peter Griffin, as well as certain, um, male and female body parts. Read more... Read more »

10 Reasons Why I Ignored Your Resume

Thumbnail

This article is part of DBA , a new series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management. A lot of people want jobs in marketing, which is great news for those of us currently hiring. However, after a decade of screening, interviewing and onboarding marketers, there are still some mistakes that I constantly see. Here are examples of some mistakes you should avoid. 1. You use a Hotmail or AOL email address Marketers should see into the future, not live in the past, so unless you're applying for a job as a historian for 1999, I would suggest updating your email address, perhaps to a Gmail address Read more »