Microsoft Xbox One Sales Top 5 Million

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One day after Sony posted sales of 7 million for the PlayStation 4, Microsoft has released numbers for its Xbox One console: 5 million in sales The two consoles went head-to-head in November, when the PS4 and Xbox One were released a week apart. The figures are based on slightly different methodologies. Sony, which announced sales of 6 million units in March, counts sales to consumers. Microsoft's figures are based on sales to retailers. Microsoft reported Xbox One sales of 3.9 million for the quarter that ended Dec. 31 See also: The Comparative Anatomy of the Xbox One vs. PlayStation 4 Though Microsoft lags behind its rival in the newly reported sales, the company spun it as a big improvement over its last Xbox release. Read more »

Rolex: How a 109-Year-Old Brand Thrives in the Digital Age

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Last year, the decision makers at Rolex decided the time was right for a shakeup. Unlike with most "shakeups," however, there wouldn't be widespread corporate reorganization, and scores of merchandise wouldn’t be cut. Instead, Rolex executives decided that it was time for the company to launch its first branded Facebook page , a herculean leap for a brand that has, for decades, closely monitored its reputation and only made tweaks — in both its watches and marketing strategies — after subjecting them to significant scrutiny. "Creating buzz is not the intent," the brand told Mashable . "We craft our content thoughtfully, privilege quality over quantity, talk only when we have something to say and when we feel it's right." Read more... More about Facebook , Advertising , Business , Marketing , and Content Marketing Read more »

Next Up to Bat for Major League Baseball? Snapchat

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Spring has sprung, and so has another season of Major League Baseball The 2,430 games of America’s favorite pastime are officially underway, and MLB has set its sights on finding new ways to engage with baseball devotees. As social media has come to occupy a serious place in the hearts of fans and franchises alike, brand strategists are zeroing in on sporting events to trigger tweets, inspire Instagrams and promote pins. But who’s next up to bat in the social-media lineup? Snapchat See also: Surfing Organization Rides the Snapchat Wave Earlier this year, MLB decided it was time to hop on the Snapchat bandwagon, just in time for spring training. We chatted with the league's social-media producer, Hali Stark, to get the scoop on its Snapchat strategy Read more... More about Social Media , Baseball , Brands , Major League Baseball , and Marketing Read more »

Report: Samsung Outspent Apple in U.S. Handset Advertising Last Year

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Samsung outspent Apple by $68 million in advertising for its smartphones in the U.S. in 2012, but Apple narrowed the gap to $12 million last year, according to Kantar Media. Samsung spent $363 million advertising its smartphones in the U.S. last year, down 10% from $401 million the previous year. Apple spent $351 million, up 5%. Out of that figure, $339 million went to TV advertising Read more »

White House Won’t Ban Selfies, Despite Obama-Ortiz Snafu

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The White House has apparently done an about-face on selfies. During an interview on Face the Nation Sunday morning, White House Senior Adviser Dan Pfeiffer said the Red Sox's David Ortiz's selfie with President Obama may usher in a new policy. Ortiz had just signed a deal with Samsung prior to the April 1 selfie, which Samsung later retweeted See also: 14 Extreme Selfies That Push Duck Face Off a Cliff “Well, [President Obama] obviously didn't know anything about Samsung's connection to this,” Pfeiffer said. "And perhaps maybe this will be the end of all selfies.” Pfeiffer's statement came after White House press secretary Jay Carney told reporters on Thursday that the White House objected to commercial use of the image. “As a rule, the White House objects to attempts to use the president’s likeness for commercial purposes,” Carney said. “And we certainly object in this case.” Read more... More about Marketing , White House , President Obama , David Ortiz , and Business Read more »

Brands Pay Homage to ‘Game of Thrones’ During Season 4 Premiere

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When you play the game of #brands, you tweet or you die. While others used Twitter on Sunday evening to vent their frustration at HBO Go during Game of Thrones season 4 premiere, brands like Delta Airlines and Clorox took the opportunity to cash in on the trending hashtag. See also: 'Game of Thrones' Premiere Crashes HBO Go Because when you think #GameofThrones, you think about disposable disinfectant, of course. No, really — considering the amount of blood and beheading, Westeros could probably use a once over with the wash cloths Take a look at the range of amusing-to-eye-rolling ways brands paid homage to the Iron Throne Read more... More about Twitter , Business , House Of Cards , Brands , and Pringles Read more »

‘Godzilla’ Extended Trailer: 13 Terrifying Views

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A truly great trailer conveys the film's flavor with every frame — and if the new Godzilla  "extended look" spot is any indication, May 16 at the movies will reek strongly of abject horror. Warner Bros. and Legendary Pictures have done a masterful job of teasing out the "destroyer of worlds," starting with our first look at the big fella's handiwork at Comic-Con 2012. I remember it well: Godzilla frightened me. Seriously frightened me. All that destruction. All of those ... Read more »

Gamification Engages Job Candidates Beyond Their Resumes

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Chances are, you don't think of gaming when you think of searching for a new job — but gamification is somewhat of a burgeoning trend in some companies' hiring processes. Gamification is an office empowerment tool that not only makes things more fun, but also increases engagement, commitment and motivation, as well as stimulates users, consumers and employees to go beyond their limits to truly understand something. “Studies show that over 70% of employees are not engaged at work, and job applications have become more tedious then ever,” says Mario Herger , founder of Enterprise-Gamification.com and a top 10 Leaderborded Gamification Guru “When everything else has failed, businesses need to look at industries that successfully manage to engage their users. One of them is the game industry.” Read more... More about Job Search Series , Business , Gaming , and Jobs Read more »

Consumers Win in Cellphone Providers’ Price War

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Your mobile-phone bill may finally be shrinking. The industry's fight over prices, ignited last year by T-Mobile US Inc., is beginning to have a noticeable effect even for consumers who haven't switched carriers. As they jockey to match or beat each other's discounts for new customers, the wireless companies are also passing along savings to their current users to keep them from running off to a competitor. Even Verizon Communications Inc. , the largest U.S. wireless carrier and the one that gets the most revenue per customer, has been dragged into the fray. In the last week, with no formal announcement or fanfare, it matched AT&T's latest price cut for big-spending, family-plan customers — itself a move to get closer to the $140 a month T-Mobile charges for an equivalent package. While sales are still expanding for mobile carriers, savvy consumers have been able to save hundreds of dollars a year Read more »

YouTube’s 10 Most-Shared Ads of March

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You'd think after the Super Bowl, advertisers would take a much-needed breather and wind down their viral video efforts. But that's not the case. March's most-shared ad actually bests February's top offering by a wide margin. This month's most-shared YouTube ads hit all the viral bases: Touching, funny, shocking, informative and thought-provoking. The list, compiled by Unruly Media , includes strangers (actors and models, actually) kissing, a touching message for a new mom, a high-octane prank and one German video we really can't figure out. See also: 12 YouTube Easter Eggs Worth the Distraction Read more... More about Video , Youtube , Ads , Marketing , and Sharing Read more »