John Sculley And David Steinberg Explain How Zeta Interactive Works with Big Brands to Track Engagement

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 Last week we had a chance to sit down with the founders of Zeta Interactive, an online marketing service — which isn’t the first company that brought CEO David Steinberg and former Apple CEO John Sculley together. Zeta Interactive focuses on using data-mining and analytics to basically track where a customer came from. The example the pair used was tracking a car test drive from… Read More Read more »

Twitter tries to make it easier and more appealing to buy stuff

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The company that brought you the fail whale now wants you to buy stuff that will come via snail mail Twitter has rolled out specialized pages for products and places that will provide relevant tweets and information as well as opportunities to make purchases. The move is Twitter's most aggressive yet to jump start ecommerce on its platform. See also: Why Facebook and Twitter Are Embracing Ecommerce Twitter provided a look at the new features using the book The Martian. Image: Twitter Products can also be grouped together by Twitter users into curated "collections." Twitter is launching this feature with a variety of influencers including pop singer Demi Lovato , Nike and The Ellen Show Read more... More about Twitter , Ecommerce , Business , Marketing , and Apps Software Read more »

Sign Up For Startup Alley Country Pavilions At Disrupt SF

 Disrupt San Francisco 2015 is still a few months away, but if you’re a startup looking to get your product in front of some of the best entrepreneurs, investors, and journalists around, it’s never too soon to start planning to attend the show. This year’s conference runs from September 21 – 23 at San Francisco’s historic Pier 70, and we can’t wait to see… Read More Read more »

Pinterest Hires Former Facebooker Scott Goodson As Head Of Core Experience

 Former Facebook and Apple engineer Scott Goodson is joining Pinterest to run the company’s mobile platform and web teams, focusing on improving the app’s performance across various devices. Read More Read more »

Crushpath’s New CEO Is From Salesforce

 Crushpath, a service that helps marketers more easily find leads, has hired Andy MacMillan as its CEO. MacMillan formerly led Data.com at Salesforce, and joined earlier this month. Marketers work with Crushpath to decide where to advertise their products and produce copy that will be attractive to potential clients. Once a lead lands on a marketer’s landing page and converts to what could… Read More Read more »

UK Tech Founders Take The Founders Pledge To 2%, Committing $28m+ To Good Causes

 Well, it could be argued that the likes of Mark Benioff and others kicked off the most recent wave of tech philanthropy, but his “1%” pledge of equity, time and product to good causes has caught the imagination of entrepreneurs globally. Today however, a UK movement aims to put their own twist on this theme. After germinating in 2013 at the – principally European-based… Read More Read more »

A City View Of The Sharing Economy

 The sharing economy is growing and impacting cities. Collaborative consumption feeds into, and off of, desires for immediate gratification. With “on-demand everything” the way of the present and future, the need for comprehensive and accurate data is paramount. Service efficiency and on-demand information are the primary game changers. Read More Read more »

YouTube’s New “Music Insights” Tell Artists Where To Tour

 As big as billion-user YouTube is, its ad revenue sharing is not where musicians make their money. They earn it on the road. But YouTube’s reach can make artists famous all over the world. Now it’s going to show musicians exactly where those fans are so they can route their concert tours there and squeeze $30 out of people who watch their videos for free. Read More Read more »

Uncover the secrets of amazing company culture in our next #BizChats

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There are many components that make up company culture: Morals, ethics, values, vision, and of course, the people. Small or large, every company has a culture; it's how you cultivate it that makes employees want to work hard for the greater good of the company See also: Hireside chat: The magnetism of a great company culture One of the most important factors when looking to create amazing company culture is focusing on the employees. What makes them tick? What kind of benefits are they looking for within a company? Where does work-life balance fit in? Join us Wednesday, June 3 at 2 p.m Read more »