365 Million Reasons Why Email Is A Solid Investment

 Funding events over the last five quarters have shown investors to be bullish on companies engaged in email. From analytics to infrastructure, advertising to services, and everything in between, the email ecosphere has been infused with $364.5 million in funding. The recent growth of these freshly funded companies underscores how important solid, reliable and measurable email is to startups… Read More Read more »

Twitter’s New Search Results Interface Expands To All Web Users

 Twitter is now rolling out a new search results interface to all logged-in users on the web, introducing a cleaner look-and-feel and more filtering options that let you sort results by top tweets, “live” tweets, accounts, photos, videos, news and more. The rollout follows tests that began in April which then made the new interface available to a “small group” of… Read More Read more »

The First Trailer For Aaron Sorkin’s Steve Jobs Movie Feels Pretty Social Network-y

 Aaron Sorkin has been talking about his screenplay about Steve Jobs’ life for several years now, and it’s had a bumpy path to production — but now we’ve finally got some official footage, with Universal Studios has releasing the first trailer. Read More Read more »

Quettra Portrait Taps Your ‘App Graph’ To Power Personalization

 Two of the most-used metrics these days that gauge how well an app is doing are downloads and registered users — numbers that can sometimes reach into the millions and point to a degree of popularity. But what downloads don’t indicate is how to improve retention, or getting users not just to download an app, but to open and use it once, twice and ever more regularly. Quettra, a… Read More Read more »

T-Mobile launched a $200,000 campaign against Verizon’s #NeverSettle, but it backfired


When it comes to taking shots at its larger rivals, T-Mobile never settles. The Uncarrier was hoping to turn Verizon's #NeverSettle slogan on its head with its subtweetish #NeverSettleforVerizon hashtag campaign. Instead, the hashtag seemed to do the impossible: create a backlash and drum up more good will for its Goliath competitor T-Mobile shelled out around $200,000 to place the jab in the promotional spot at the top of Twitter's trend list on Thursday. See also: T-Mobile somehow got Kim Kardashian to tweet at you But click on the hashtag and the vast majority of tweets are mocking the carrier for featuring Verizon so prominently in its ad. Some are even outright offended by the snideness of the campaign. Others seem to be disgruntled ex-customers who have left T-Mobile for other carriers. Read more... More about Verizon , T Mobile , Business , Advertising , and Marketing Read more »

Apple’s App Analytics Beta Opens To All Developers

 Apple is making the beta of its new App Analytics product available for all registered developers, starting today. The program lets developers provides users with access to a selection of metrics regarding their app and its usage, including what types of devices are accessing their software, and from where in the world they’re using them. The native analytics feature don’t appear to… Read More Read more »

Which Metrics Matter For Today’s App Developers?

 What sort of metrics should mobile app developers be paying attention to these days? That question kicked off a discussion about the changing nature of the mobile app ecosystem at TechCrunch Disrupt NY this afternoon between former IDC analyst and now App Annie’s new head of research, Danielle Levitas and Sequoia Capital’s Alfred Lin. Read More Read more »

Why WeChat City Services Is A Game-Changing Move For Smartphone Adoption

 Last month, WeChat launched City Services in select towns across China – if you’re already a user of WeChat, simply change your location to one of the three pilot cities and the language to Chinese and you’ll be presented with a wide array of additional services that may be accessed from right within the app. As the name says it, it basically is trying to solve all problems… Read More Read more »

Airbnb Hires Former Dropbox Exec Sara Adler As Its Head Of Corporate Development

 There’s a battle going on for tech talent in the Bay Area, and private companies increasingly are turning to M&A as a way to bring new members onto their teams. Following along on that trend, Airbnb has hired Sara Adler, who had previously worked at Dropbox and Facebook, as its head of corporate development. Adler will step into the newly created role to create some structure in… Read More Read more »