‘Airbnb Logos’ Tumblr Pokes Inappropriate Fun at Company’s New Logo

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Airbnb announced a big rebranding this week, including a new logo intended to be a symbol of belonging. But its detractors can't seem to pull their minds from the gutter. Airbnb's new logo is a rorschach test where the only correct answer is vagina pic.twitter.com/7thtD0KlbH — Seamus Condron (@SeamusCondron) July 16, 2014 The new Tumblr account Airbnb Logos creates and collects the funniest, strangest and lewdest interpretations of the company's new symbol. See also: Is Airbnb's Rebranding Enough to Overshadow Its Legal Troubles? The page suggests likeness to planchettes that accompany traditional ouija boards and the chin of Family Guy 's Peter Griffin, as well as certain, um, male and female body parts. Read more... Read more »

10 Reasons Why I Ignored Your Resume

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This article is part of DBA , a new series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management. A lot of people want jobs in marketing, which is great news for those of us currently hiring. However, after a decade of screening, interviewing and onboarding marketers, there are still some mistakes that I constantly see. Here are examples of some mistakes you should avoid. 1. You use a Hotmail or AOL email address Marketers should see into the future, not live in the past, so unless you're applying for a job as a historian for 1999, I would suggest updating your email address, perhaps to a Gmail address Read more »

The Newest Trend in Media is Also the Nudest

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In honor of National Nude Day, why not drop your drawers and do a little jig in public? A bunch of folks did it in downtown Los Angeles and it seemed to work out just fine. Check out the surprisingly SFW video, which serves not just as a saucy start to the week but also an ad for VH1’s upcoming new series, Dating Naked , launching Thursday night. The clip, from ad agency Mistress , captures a diverse group of men and women –- different ages, various sizes, a mix of ethnicities -– dancing to “I’m Just Wild About Harry” while completely nekked. (They did keep on their shoes). They also, predictably, drew a curious catcalling and camera phone-wielding crowd, so those had to be some brave and body-confident participants. Read more.. Read more »

5 Ways to Leverage Your Social Followers For Content Marketing

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Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cultivate shareable content that is informative, entertaining and interesting. Marketers regularly cite challenges  around producing enough engaging content. A lot of the content out there today simply doesn't move a brand forward. Content should always map back to a broader brand story that is aligned to a brand’s fundamental story. Social engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand Read more »

5 Ways to Showcase Your Freelance Graphic Design Work

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When it comes to finding clients, creative professionals live by the adage, “You never get a second chance to make a first impression.” Designers face a unique challenge: finding the best way to show employers or clients a comprehensive portfolio without overwhelming them with massive files and years worth of work In the past, designers used a traditional print portfolio, the purpose of which was to showcase projects that defined the designer’s brand. Since no one wanted to haul around a huge, bulky book, this type of portfolio typically focused on quality, not quantity. Today, however, designers have digital options for presenting their creative capabilities that can showcase a more complete scope of their work Read more... More about Job Search Series , Business , and Jobs Read more »

Walmart Promotes Women-Owned Businesses With New Product Logo

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Retail labels are full of signals designed to appeal to shoppers’ preferences and values: Made in America, gluten-free, fair-trade or kosher. Soon, shoppers will be able to look for a new signal: A small, circular symbol indicating that the company behind the product is owned by women. The new logo is the work of two nonprofits and Walmart, which will sell products from lingerie to salsa bearing the stamp starting in September. The retail giant pledged in 2011 to  source $20 billion  of goods from U.S. women-owned businesses by 2016. “People are looking for reasons to feel good about the company they’re buying from,” says Pamela Prince-Eason, chief executive of the Women’s Business Enterprise National Council. Her group, along with WEConnect International, certifies businesses seeking contracts earmarked for women-owned businesses. Any business that gets the stamp of approval from either organization can use the logo, Prince-Eason says. Read more... More about Entrepreneurs , Walmart , Business , Marketing , and Women In Business Read more »

FAFSA Apologizes for That Offensive ‘Bridesmaids’ Tweet

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Sorry, FAFSA. You can't make jokes about money. The Office of Federal Student Aid (FAFSA) apologized on Wednesday morning for a tweet it sent out the night before from the FAFSA Twitter account that some have found offensive. See also: 21 Ways Kristen Wiig Is Your Drunk Spirit Animal The tweet, which has since been deleted, included the Bridesmaids meme in which a drunk Kristen Wiig gets kicked out of first class on a flight after trying to sneak in, saying, "Help me, I'm poor." FAFSA added text to the meme: "If this is you, you better fill out your FAFSA." It was most likely intended as a light-hearted way to engage students on social media, but instead provoked outrage from those who deemed it offensive and mocking toward low-income students. Read more... More about Twitter , Marketing , Social Media , Us , and Watercooler Read more »

Brands Sink Their Teeth Into Suarez World Cup Controversy

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Brands showed once again that they're hungry for any real-time marketing opportunity. Luis Suarez, the star forward for Uruguay's soccer team, is believed to have bitten a defender on Italy's team during the 79th minute of their match on Tuesday. Uruguay went on to win the match, but Suarez quickly became the brunt of many jokes on social media. See also: World Cup Fans Go Rabid for Luis Suarez Bite Memes Shortly after the incident, the official Twitter account for McDonald's in Uruguay tweeted at Suarez to "take a bite" of a Big Mac if he's hungry. Hola @luis16suarez , si te quedaste con hambre vení a darle un mordisco a una BigMac ;) — McDonald's Uruguay (@McDonalds_Uy) June 24, 2014 Read more... More about Twitter , Business , Marketing , Sports , and 2014 World Cup Read more »

How Amazon Is Trying to Outdo Apple: Create More Awe

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When he was still in high school, Jeff Bezos designed his own mini summer camp for fourth through sixth graders. Precociously enough, he called it the DREAM Institute, and charged $600 a pop. Bezos was a voracious reader, and the DREAM Institute was to be a boot camp for the mind: in one summer, the younger kids would be required to read The Once and Future King, Stranger in a Strange Land, The Lord of the Rings, Dune, Watership Down, Black Beauty, Gulliver's Travels, Treasure Island, and David Copperfield. He got six signups Fast-forward to 2014, when Bezos again sent out prescribed reading — this time, a single slim children's volume called Mr. Pine's Purple House , which Bezos said had been one of his favorite reads as a kid. He got rather more interest this time; the book was received and immediately written up by every news outlet attending Wednesday's mystery Amazon unveiling (including Mashable ). Read more.. Read more »

Durex Lampoons Melodramatic Soccer Players in ‘Don’t Fake It’ Campaign

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Though there doesn't appear to be an obvious link between condoms and the World Cup, Durex has found a way in. The condom maker has released a video featuring amateur soccer players melodramatically faking injuries. The over-the-top histrionics, which are not far off from what we've seen in Brazil so far this year, tie in with the hashtag #DontFakeIt See also: Tumblr Native Ads to Start Appearing Across Yahoo That message — a way for the brand to talk about something besides safe sex — is one that Durex has been employing in the past . The message is also apparently for men who make excuses to watch soccer rather than get busy with their significant other: A recent survey commissioned by the brand found 40% of men would turn down sex to watch soccer. (No word on who these men were — the poll appeared in Canadian media.) More than a quarter of men said they've thought about soccer when they were intimate with their partner and 42% admit that they've rushed through sex to get back to watching a game. Read more.. Read more »