Tag Archives: marketing

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Here’s what you can do with the Touch Bar on the new MacBook Pro

 Apple just unveiled the new MacBook Pro. “It is the new gold standard in notebook computers,” Apple’s SVP of Marketing Phil Schiller said. And in particular, Apple replace the function row on the keyboard with a touch screen. Based on the demos, this touch screen seems to be quite versatile. For instance, the intro video showed that the touch screen lets you select sections… Read More

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Here’s what you can do with the Touch Bar on the new MacBook Pro

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Microsoft’s Surface ad uses creepy werecat singer to bash Apple

If biting snark doesn’t work, maybe creepy folksiness will. That’s the tact taken in Microsoft’s latest commercial extolling the virtues of the Surface Pro 4 while slamming Apple’s 13-inch MacBook Air. The entire spot is presided over by a straw hat-wearing singer, who breaks down the Surface’s superiority with elaborate Jonathan Coulton -style lyrics. We totally get the parts highlighting the Surface’s touchscreen, stylus option and detachable keyboard, but the cat transformation part was less than cute, and maybe a little scary. Nevertheless, Microsoft’s increasing confidence in pitting its mobile devices against Apple’s in recent months is yet another sign that the platform wars are alive and well.  Read more… More about Marketing , Commercials , Ads , Apple , and Macbook Air

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Microsoft’s Surface ad uses creepy werecat singer to bash Apple

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Website-building platform Brandcast raises $13.9M

 Brandcast, a startup allowing marketers and designers build mobile-friendly websites without having to write code, announced today that it has raised $13.9 million in Series B funding. The round was led by Shasta Ventures with participation from Salesforce CEO Marc Benioff and Correlation Ventures. (Brandcast co-founder and CEO hayes Metzger previously worked at Salesforce, and Benioff had… Read More

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Website-building platform Brandcast raises $13.9M

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The best deals from Amazon Prime Day

Amazon Prime Day is less than 12 hours away. This year, Amazon’s big savings event for Prime members will be bigger than ever, with more than 100,000 deals—which will come as frequently as every five minutes.  So what are the best deals for Prime Day? Mashable is rounding up the best picks and will be updating throughout Prime Day. Be sure to check back frequently to see where you should spend your coin.  Alexa Exclusive Deals   If you’ve got an Alexa-powered device (like the Echo, Echo Dot or Echo Tap), you can save even more money by ordering certain items through them on Amazon.  Your first purchase with Alexa will take $10 off your total of $20 or more. But there are big deals, too.  Read more… More about Amazon Prime , Prime Day , Amazon , Tech , and Marketing

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The best deals from Amazon Prime Day

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Disney emojis are about to become a part of your world

First there were smiley emojis, then there were poop emojis, and now finally, we’ll have Disney emojis. Emojiholics of the world, rejoice. SEE ALSO: This LED handbag lets you literally wear emoji on your sleeve On Thursday, Disney Games released a trailer debuting nearly 400 new emojis, all of them Disney or Pixar themed. Emojis come from both Disney classics, including Alice in Wonderland and Mickey Mouse , and (slightly) more modern movies, like The Little Mermaid and Lilo and Stitch . In order to collect these emojis, however, you’ll first have to play a strenuous matching game called “Disney Emoji Blitz.” Read more… More about Disney , Emoji , Watercooler , and Marketing

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Disney emojis are about to become a part of your world

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DOZ launches Quoter, a semi-automated service to get a quote and hire marketing freelancers

 While DOZ has been around for a while, the company is adding a nifty brick to its product offering with an automated tool to get a quote and launch a marketing campaign. Compared to good old marketing agencies, DOZ speeds up the hiring process quite a bit. If you aren’t familiar with DOZ, the best way to describe it is that it’s a marketplace of freelancers who are good at… Read More

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DOZ launches Quoter, a semi-automated service to get a quote and hire marketing freelancers

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Facebook will shut down FBX, its desktop ad exchange

 Facebook plans to shut down FBX, the ad exchange that allows advertisers to buy retargeted desktop ads using third-party tools like Criteo and AppNexus. The news was first reported in The Wall Street Journal and we’ve confirmed it with Facebook. In an emailed statement, Vice President of Monetization Product Marketing Matt Idema suggested that this is part of Facebook’s shift to… Read More

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Facebook will shut down FBX, its desktop ad exchange

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Twilio ramps up mobile play with programmable SIMs for IoT and handsets with T-Mobile

 Twilio stormed into the telecoms market several years ago with a set of services that turned core communications features once controlled by carriers, like text messages and phones numbers, into API-based services that any developer could easily customize and use in whatever app or site she or he chose. Today, the company is unveiling its next step in its bid to take on more telecoms… Read More

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Twilio ramps up mobile play with programmable SIMs for IoT and handsets with T-Mobile

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Microsoft offloads Nokia feature phone business to Foxconn for $350M

 Microsoft is selling the feature phone business it acquired from Nokia back in 2013 to a subsidiary of Chinese manufacturer Foxconn for $350 million, it announced today. At the same time former owner Nokia said it has inked a deal to license its brand to HMD Global, a new Finnish company run by ex-Nokia and Microsoft devices staff, to “create a new generation of Nokia-branded mobile… Read More

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Microsoft offloads Nokia feature phone business to Foxconn for $350M

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SeaDrone simplifies underwater exploration and inspection

 It’s the year, or perhaps the decade, of the drone, and the popular craft are only getting cheaper, better and easier to control — but why should drones be limited to the air? The SeaDrone, demonstrated onstage at Disrupt NY today, brings the benefits and simplicity of multi-rotor airborne drones to underwater applications. Read More

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SeaDrone simplifies underwater exploration and inspection

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