5 Tips for Creating Content People Actually Want to Read

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This article is part of SWOT Team , a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. What I've learned over the past few years is this: I don't care who creates the content I consume as long as it's good. I'll read an interview with Kristen Bell even it appeared on the site of a buzzy juice company, or bookmark recipes from a fitness-gear retailer. And I don't think I'm the only one: As co-founder of the content-meets-commerce fashion site Of a Kind , I consistently see that our customers — or are they readers? fans? — are gobbling up our designer profiles, DIY tutorials, inspiration roundups and city guides. In fact, a 2014 survey with more than 2,000 respondents showed that 80% of visitors are reading our stories. Read more »

5 Hot Trends in Advertising

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If you've ever wondered if it's possible to converse in vernacular consisting almost entirely of industry buzzwords , look no further: We're officially in the thick of Advertising Week 2014 The buzzwords are signs of an ever-evolving ad space, and never is that more apparent than during the annual conference, which attracts global advertising professionals to discuss the latest industry trends This year's event, which runs from September 29 through October 3 in New York, is full of opinions on the current state and future of advertising. A few of this year's hot topics include native advertising, mobile and video, programmatic advertising and women working in digital. Below, we've recapped some of the key discussions around each of these hot-button issues. Read more... More about Advertising , Digital Advertising , Business , Marketing , and Supported Read more »

Radius Raises $54.7 Million To Transform Marketing Intelligence

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 It’s easy to say that most executives in the $50 billion world of business-to-business marketing would kill for a tool that can analyze customer data and figure out exactly who to market to and when to pitch them. San Francisco-based Radius has raised $54.7 million from a who’s who of venture capital’s heavy hitters and former titans of the financial services industry,… Read More Read more »

Pabst Blue Ribbon Sold to Russian Brewer: Will Hipsters Say Nyet?

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The maker of Pabst Blue Ribbon beer is being sold to Russian company Oasis Beverages for an undisclosed sum. Oasis is buying Pabst with TSG, an investment firm known for its work with consumer products companies. TSG Consumer Partners will take a minority stake in Pabst. See also: What Your Beer Choice Says About You In addition to its namesake beer, Pabst Brewing Co. makes Colt 45, Old Milwaukee and Schlitz , in addition to regional brews such as Lone Star, Rainier and Old Style. Pabst was acquired in 2010 by C. Dean Metropoulos & Co., which is known for investing in food brands, including Twinkie maker Hostess. Read more »

Joan Rivers’ Facebook Page Accidentally Promotes New iPhones

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Fans of the late comedian Joan Rivers saw an odd message on her Facebook Page Friday morning that appeared to be a plug for the new iPhones. #D ’OH > The late #JoanRivers promotes #iPhone6 from beyond the grave. Steve Jobs could not be reached for comment http://t.co/N3qEEAgYKR — Merry Morud (@MerryMorud) September 19, 2014 The status update was quickly pulled. The account has a little more than 1 million followers. See also: Best of Joan Rivers Video Captures Her Most Memorable Moments TMZ , which spotted the status update, speculated that it was "clearly the result of a pre-negotiated deal with Apple." Read more... Read more »

LA Can Finally Watch the Dodgers: Time Warner to Simulcast Final Games

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Los Angeles will finally be able to watch the Dodgers . Time Warner Cable agreed to license the final six games of the season to independent broadcast TV station KDOC Channel 56, the New York-based company said today in an email. See also: How Dodgers Fans Work Around the Season-Long TV Blackout "This initiative is a straight forward gesture from TWC to allow all Dodger fans access to the culmination of this exciting season, the iconic voice of Vin Scully, and the outstanding productions that so many of you work so hard to create each day," David Rone, head of Time Warner Cable Sports said in an email to staff. Read more... More about Time Warner Cable , Marketing , Media , Entertainment , and Tv Read more »

5 Fall Professional Events in PR, Social Media and Design

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The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're is highlighting five events that can help move your career forward. If you don't find something, below, that's right for you, check out the dozens of event listings on our board . You can sort listings by date added, receive exclusive discounts and watch videos of past events to get previews of what to expect. Also, follow @MashableEvents on Twitter to catch the best events before they sell out. Cynopsis Future TV Summit Date : Oct. 16, 2014 Location : New York, New York Read more.. Read more »

How to Shift PR From Vanity Metrics to Value-Driven Measurement

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This article is part of SWOT Team , a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. Vanity, to any degree, is typically a substitute for things (or people) that lack true substance. The truth is, in our modern, self-obsessed culture, we all suffer from some level of vanity — but beyond a certain threshold, it shifts from tolerable to destructive. We've all heard stories of the stereotypical wealthy playboy who invests in nightclubs in Miami, L.A., New York, and St. Tropez to bolster his image and access to lines of stilettoed girls. These "vanity businesses" — as they are often referred to — propagate one's intent to derive value from things upon which, outside their own self-generated bubble, are meaningless. Read more.. Read more »

‘Retail Jedi’ and 14 Other Absurd Job Titles

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In a bid to achieve maximal hipness and happiness, companies, particularly in the tech world, have collectively begun to create bizarre new positions or to attach peculiar names to the same old corporate paper-pushing nine-to-fives. A lot of these jobs have a bizarrely spiritual flavor — “evangelists” and “prophets” — while others try and infuse excitement where there is none — “Jedi” and “heroes.” Much of this might be a way of skirting around the grim reality that life in a cubicle is neither exciting nor godly, or that work on the retail line often lacks excitement and moral stakes. Earlier this week, I wrote about the rise of  Read more... More about Tech Industry , Business , Job Titles , Jobs , and Work Play Read more »

40+ Events in Marketing, PR, Design and More

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The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week we're highlighting five events that we think can help move your career forward If you don't find something below that's right for you, check out the dozens of event listings on our board . You can sort listings by date added, receive exclusive discounts and watch videos of past events to get previews of what to expect. Also follow @MashableEvents on Twitter to catch the best events before they sell out. Incite Summit: East Date : Nov. 12-13 Location : New York, New York Read more... More about Events , Conferences , Business , Jobs , and Events Board Read more »