5 Fall Professional Events in PR, Social Media and Design

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The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're is highlighting five events that can help move your career forward. If you don't find something, below, that's right for you, check out the dozens of event listings on our board . You can sort listings by date added, receive exclusive discounts and watch videos of past events to get previews of what to expect. Also, follow @MashableEvents on Twitter to catch the best events before they sell out. Cynopsis Future TV Summit Date : Oct. 16, 2014 Location : New York, New York Read more.. Read more »

How to Shift PR From Vanity Metrics to Value-Driven Measurement

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This article is part of SWOT Team , a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. Vanity, to any degree, is typically a substitute for things (or people) that lack true substance. The truth is, in our modern, self-obsessed culture, we all suffer from some level of vanity — but beyond a certain threshold, it shifts from tolerable to destructive. We've all heard stories of the stereotypical wealthy playboy who invests in nightclubs in Miami, L.A., New York, and St. Tropez to bolster his image and access to lines of stilettoed girls. These "vanity businesses" — as they are often referred to — propagate one's intent to derive value from things upon which, outside their own self-generated bubble, are meaningless. Read more.. Read more »

‘Retail Jedi’ and 14 Other Absurd Job Titles

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In a bid to achieve maximal hipness and happiness, companies, particularly in the tech world, have collectively begun to create bizarre new positions or to attach peculiar names to the same old corporate paper-pushing nine-to-fives. A lot of these jobs have a bizarrely spiritual flavor — “evangelists” and “prophets” — while others try and infuse excitement where there is none — “Jedi” and “heroes.” Much of this might be a way of skirting around the grim reality that life in a cubicle is neither exciting nor godly, or that work on the retail line often lacks excitement and moral stakes. Earlier this week, I wrote about the rise of  Read more... More about Tech Industry , Business , Job Titles , Jobs , and Work Play Read more »

40+ Events in Marketing, PR, Design and More

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The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week we're highlighting five events that we think can help move your career forward If you don't find something below that's right for you, check out the dozens of event listings on our board . You can sort listings by date added, receive exclusive discounts and watch videos of past events to get previews of what to expect. Also follow @MashableEvents on Twitter to catch the best events before they sell out. Incite Summit: East Date : Nov. 12-13 Location : New York, New York Read more... More about Events , Conferences , Business , Jobs , and Events Board Read more »

A Creative Dad Just Made Water Balloon Fights Way More Efficient

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Water balloon fights are fun. Filling up water balloons? Not so much. Inventor Josh Malone, along with his kids, developed a much faster way to replace the time-consuming process of filling water balloons. Malone's device, which can fill 100 balloons in a minute, attaches to the hose directly for one-time use. He calls it "Bunch O Balloons" and launched a Kickstarter campaign for the manufacture-ready project. See also: 10 Unique Popsicle Recipes for a Chill Summer Malone told Mashable that his inspiration for the project came from his eight children's love of water balloon fights in the summer Read more »

‘Airbnb Logos’ Tumblr Pokes Inappropriate Fun at Company’s New Logo

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Airbnb announced a big rebranding this week, including a new logo intended to be a symbol of belonging. But its detractors can't seem to pull their minds from the gutter. Airbnb's new logo is a rorschach test where the only correct answer is vagina pic.twitter.com/7thtD0KlbH — Seamus Condron (@SeamusCondron) July 16, 2014 The new Tumblr account Airbnb Logos creates and collects the funniest, strangest and lewdest interpretations of the company's new symbol. See also: Is Airbnb's Rebranding Enough to Overshadow Its Legal Troubles? The page suggests likeness to planchettes that accompany traditional ouija boards and the chin of Family Guy 's Peter Griffin, as well as certain, um, male and female body parts. Read more... Read more »

10 Reasons Why I Ignored Your Resume

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This article is part of DBA , a new series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management. A lot of people want jobs in marketing, which is great news for those of us currently hiring. However, after a decade of screening, interviewing and onboarding marketers, there are still some mistakes that I constantly see. Here are examples of some mistakes you should avoid. 1. You use a Hotmail or AOL email address Marketers should see into the future, not live in the past, so unless you're applying for a job as a historian for 1999, I would suggest updating your email address, perhaps to a Gmail address Read more »

The Newest Trend in Media is Also the Nudest

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In honor of National Nude Day, why not drop your drawers and do a little jig in public? A bunch of folks did it in downtown Los Angeles and it seemed to work out just fine. Check out the surprisingly SFW video, which serves not just as a saucy start to the week but also an ad for VH1’s upcoming new series, Dating Naked , launching Thursday night. The clip, from ad agency Mistress , captures a diverse group of men and women –- different ages, various sizes, a mix of ethnicities -– dancing to “I’m Just Wild About Harry” while completely nekked. (They did keep on their shoes). They also, predictably, drew a curious catcalling and camera phone-wielding crowd, so those had to be some brave and body-confident participants. Read more.. Read more »

5 Ways to Leverage Your Social Followers For Content Marketing

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Content marketing is one of the biggest challenges and opportunities for both business and consumer brands today. As brands look to expand their reach online and engage audiences beyond ‘interruptive’ advertising, they’re increasingly looking to cultivate shareable content that is informative, entertaining and interesting. Marketers regularly cite challenges  around producing enough engaging content. A lot of the content out there today simply doesn't move a brand forward. Content should always map back to a broader brand story that is aligned to a brand’s fundamental story. Social engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand Read more »

5 Ways to Showcase Your Freelance Graphic Design Work

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When it comes to finding clients, creative professionals live by the adage, “You never get a second chance to make a first impression.” Designers face a unique challenge: finding the best way to show employers or clients a comprehensive portfolio without overwhelming them with massive files and years worth of work In the past, designers used a traditional print portfolio, the purpose of which was to showcase projects that defined the designer’s brand. Since no one wanted to haul around a huge, bulky book, this type of portfolio typically focused on quality, not quantity. Today, however, designers have digital options for presenting their creative capabilities that can showcase a more complete scope of their work Read more... More about Job Search Series , Business , and Jobs Read more »