3 little changes that will make a big difference in your online advertising


Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps - and a growing number of marketers are reaping the benefits. With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world. Here are a few small changes you can make to improve your online advertising and make your digital dollar stretch a little further: Read more... 1. Repurpose your content More about Online Advertising , Seo , Small Busines , Social Media Advertising , and Digital Advertising Read more »

10+ job openings in social media and software engineering


Are you on the job hunt? The Mashable Job Board is the ideal place to search for your next big move. More than 3,000 employers in tech and digital have posted on our board, and they're looking to fill positions from Mashable 's community. Each week, we highlight 10 recently posted openings. Check out some of this week's newest listings, below, and be sure to read our Job Search Series for valuable career tips. Position: Intern: Software Engineering, Technology Company: NDI Location: Washington, District of Columbia The National Democratic Institute for International Affairs (NDI) seeks an Intern for 40 hours a week between the hours of 9 a.m. to 6 p.m., Monday through Friday. The intern will assist with content management systems, systems administration, web development and research for web projects Read more »

Large-screen mobile devices are changing the game for advertisers


Super Bowl XLIX was a one-yard turnaround for the New England Patriots as the Seattle Seahawks watched their offense give up what could have been a walk-into-the-end-zone finish. But, for marketers and their audiences, dramatic changes surrounding the big game weren't confined to the field in Glendale, Arizona. They happened in the mobile space as well Case in point: here's how the dynamics between advertisers and viewers used to work. In the past, Super Bowl Sunday was typically about picking your spot for the afternoon and evening — your place, your friend's den, or a favorite pub. You then celebrated the competition with whatever group of friends turned up Read more... More about Marketing , Super Bowl , and Brandspeak Read more »

With $1.75M In Funding, MaestroIQ Promises Smart Recommendations For Mobile Marketers

 When you talk to ad tech and analytics companies, one thing you hear over and over again is the promise to deliver recommendations that marketers can act on, rather than overwhelming them with data and graphs. MaestroIQ is the latest startup to make that pitch, but it looks like it has the team and investors to back up that claim. The company is announcing today that it has raised $1.75 million… Read More Read more »

How The Sharing Economy Will Impact Marketing

 It’s hard to find a space the sharing economy hasn’t touched. We find people “sharing” accommodations and cars, dog sitters and personal assistants, bikes and even wardrobes. The sharing economy allows people to conveniently access goods and services in sustainable ways, to engage in new experiences, and to capitalize on greater economic efficiencies. And this trend… Read More Read more »

Facebook may be the big winner of this year’s Super Bowl


For Tim Staples, Facebook's native video platform has been a revelation. Staples' ad agency, Shareability , released a video in December for client Freshpet. The ad featured dogs assuming the poses of humans during a holiday dinner. It quickly went viral. That wasn't that surprising. The revelatory part was the disparity between views on YouTube compared to Facebook. On YouTube, the video has racked up around 7.5 million views so far. On Facebook, the figure is 20 million. Read more »

4 ways social media drives business development


This article is part of SWOT Team , a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. Relationships have always been at the core of business development. In today's digital world, social media can accelerate the relationship-building process. An influx of social media over the past decade — from Facebook to LinkedIn — has enhanced the way we communicate with potential business partners, leading to quicker connections and serving as our primary method of research when looking to establish relationships. See also: Why PR is embracing the PESO model Read more... More about Social Media , Business Development , Business , Marketing , and Swot Team Read more »

BlackBerry deleted a tweet that it accidentally sent from an iPhone


Someone on BlackBerry 's social media team just made an embarrassing mistake. A tweet from the company's Twitter account on Tuesday included a small detail at the bottom of the screenshot, revealing it was sent via iPhone . Clearly, even some BlackBerry employees use Apple products. See also: Sony executives switched to old BlackBerrys after cyberattack BlackBerry is tweeting from an iPhone http://t.co/TAlDTazdsX pic.twitter.com/DUI3Nwuy6A — The Verge (@verge) January 13, 2015 The tweet, which was first spotted and screenshotted by The Verge , has since been deleted. This isn't the first time that a BlackBerry representative accidentally gave the iPhone an inadvertent stamp of approval. Alicia Keys, who was once BlackBerry's "Global Creative Director," ignited a mild social media scandal in 2013 when she tweeted from an iPhone instead of a BlackBerry Read more... Read more »

Airbnb to use scanning technology to make listing photos prettier


Think of it as Tinder for lodging. Noting that photos of homes' interiors have a large influence on bookings, Airbnb plans to implement an automated system next year that will reportedly scan photos to determine how attractive they are to potential guests. “We are trying to promote listings with more attractive images,” Maxim Charkov, the search lead at Airbnb, told Bloomberg See also: The Beginner's Guide to Airbnb At some point, Airbnb may also provide a "digital interior designer" that will help hosts "enhance listings and spruce up homes to increase bookings," Charkov said. “Maybe you should improve your images; maybe you should provide these amenities that are popular. We want to bring the insights back to the host." Read more... More about Airbnb , Business , Marketing , Apps Software , and Ditto Labs Read more »

Want to know what Virgin Hotels will be like? Check out the membership program


Virgin Hotels won't launch its first property until January, in Chicago. But that isn't stopping the Richard Branson company from getting its membership program up and running, giving us a sneak peek at how the highly-anticipated property aims to run things differently. "The Know," announced this week, is clearly a Virgin-branded approach to customer service. The sign-up process for the "preference program" — with its questions about minibar preferences, favorite music and cocktails — is less about the hotel room and more about providing an experience. See also: 14 Unique Hotels for an Extraordinary Vacation Read more... More about Hospitality , Marketing , Lifestyle , Travel Leisure , and Virgin Hotels Read more »