Unpacking Etsy’s S1

 Etsy’s S1 filing didn’t disappoint. Etsy is a powerful business with extraordinary network effects. Its customers are extremely loyal, and its committed sellers are earning significant income. But there are legitimate concerns: it is the quintessential case study on the challenge of low margin platforms. Additionally, it faces uphill challenges – a slowing growth curve and… Read More Read more »

Mobile Payment Startup MyCheck Raises $5M From Santander’s Innoventures Fund

 MyCheck, another startup that wants to make it easy to pay your restaurant bill using your mobile phone, has closed a $5 million Series B. However, perhaps more noteworthy is the company’s new backer: the Spanish bank Santander via its recently launched Santander Innoventures Fund. Read More Read more »

Mobile Marketing Trends To Follow From The Israeli Elections

 The impact of mobile and social media on every aspect of our lives is nothing new, but certain events can really shine a light on how mobile has changed our way of conduct. The presidential elections do just that. During the 2012 elections, mobile was already at the center of everything, but the smartphone industry was relatively in its diapers and smartphone shipment has since grown by… Read More Read more »

3 little changes that will make a big difference in your online advertising

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Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps - and a growing number of marketers are reaping the benefits. With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world. Here are a few small changes you can make to improve your online advertising and make your digital dollar stretch a little further: Read more... 1. Repurpose your content More about Online Advertising , Seo , Small Busines , Social Media Advertising , and Digital Advertising Read more »

10+ job openings in social media and software engineering

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Are you on the job hunt? The Mashable Job Board is the ideal place to search for your next big move. More than 3,000 employers in tech and digital have posted on our board, and they're looking to fill positions from Mashable 's community. Each week, we highlight 10 recently posted openings. Check out some of this week's newest listings, below, and be sure to read our Job Search Series for valuable career tips. Position: Intern: Software Engineering, Technology Company: NDI Location: Washington, District of Columbia The National Democratic Institute for International Affairs (NDI) seeks an Intern for 40 hours a week between the hours of 9 a.m. to 6 p.m., Monday through Friday. The intern will assist with content management systems, systems administration, web development and research for web projects Read more »

Large-screen mobile devices are changing the game for advertisers

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Super Bowl XLIX was a one-yard turnaround for the New England Patriots as the Seattle Seahawks watched their offense give up what could have been a walk-into-the-end-zone finish. But, for marketers and their audiences, dramatic changes surrounding the big game weren't confined to the field in Glendale, Arizona. They happened in the mobile space as well Case in point: here's how the dynamics between advertisers and viewers used to work. In the past, Super Bowl Sunday was typically about picking your spot for the afternoon and evening — your place, your friend's den, or a favorite pub. You then celebrated the competition with whatever group of friends turned up Read more... More about Marketing , Super Bowl , and Brandspeak Read more »

With $1.75M In Funding, MaestroIQ Promises Smart Recommendations For Mobile Marketers

 When you talk to ad tech and analytics companies, one thing you hear over and over again is the promise to deliver recommendations that marketers can act on, rather than overwhelming them with data and graphs. MaestroIQ is the latest startup to make that pitch, but it looks like it has the team and investors to back up that claim. The company is announcing today that it has raised $1.75 million… Read More Read more »

How The Sharing Economy Will Impact Marketing

 It’s hard to find a space the sharing economy hasn’t touched. We find people “sharing” accommodations and cars, dog sitters and personal assistants, bikes and even wardrobes. The sharing economy allows people to conveniently access goods and services in sustainable ways, to engage in new experiences, and to capitalize on greater economic efficiencies. And this trend… Read More Read more »

Facebook may be the big winner of this year’s Super Bowl

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For Tim Staples, Facebook's native video platform has been a revelation. Staples' ad agency, Shareability , released a video in December for client Freshpet. The ad featured dogs assuming the poses of humans during a holiday dinner. It quickly went viral. That wasn't that surprising. The revelatory part was the disparity between views on YouTube compared to Facebook. On YouTube, the video has racked up around 7.5 million views so far. On Facebook, the figure is 20 million. Read more »

4 ways social media drives business development

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This article is part of SWOT Team , a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. Relationships have always been at the core of business development. In today's digital world, social media can accelerate the relationship-building process. An influx of social media over the past decade — from Facebook to LinkedIn — has enhanced the way we communicate with potential business partners, leading to quicker connections and serving as our primary method of research when looking to establish relationships. See also: Why PR is embracing the PESO model Read more... More about Social Media , Business Development , Business , Marketing , and Swot Team Read more »