With $1.75M In Funding, MaestroIQ Promises Smart Recommendations For Mobile Marketers

 When you talk to ad tech and analytics companies, one thing you hear over and over again is the promise to deliver recommendations that marketers can act on, rather than overwhelming them with data and graphs. MaestroIQ is the latest startup to make that pitch, but it looks like it has the team and investors to back up that claim. The company is announcing today that it has raised $1.75 million… Read More Read more »

How The Sharing Economy Will Impact Marketing

 It’s hard to find a space the sharing economy hasn’t touched. We find people “sharing” accommodations and cars, dog sitters and personal assistants, bikes and even wardrobes. The sharing economy allows people to conveniently access goods and services in sustainable ways, to engage in new experiences, and to capitalize on greater economic efficiencies. And this trend… Read More Read more »

Facebook may be the big winner of this year’s Super Bowl


For Tim Staples, Facebook's native video platform has been a revelation. Staples' ad agency, Shareability , released a video in December for client Freshpet. The ad featured dogs assuming the poses of humans during a holiday dinner. It quickly went viral. That wasn't that surprising. The revelatory part was the disparity between views on YouTube compared to Facebook. On YouTube, the video has racked up around 7.5 million views so far. On Facebook, the figure is 20 million. Read more »

4 ways social media drives business development


This article is part of SWOT Team , a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. Relationships have always been at the core of business development. In today's digital world, social media can accelerate the relationship-building process. An influx of social media over the past decade — from Facebook to LinkedIn — has enhanced the way we communicate with potential business partners, leading to quicker connections and serving as our primary method of research when looking to establish relationships. See also: Why PR is embracing the PESO model Read more... More about Social Media , Business Development , Business , Marketing , and Swot Team Read more »

BlackBerry deleted a tweet that it accidentally sent from an iPhone


Someone on BlackBerry 's social media team just made an embarrassing mistake. A tweet from the company's Twitter account on Tuesday included a small detail at the bottom of the screenshot, revealing it was sent via iPhone . Clearly, even some BlackBerry employees use Apple products. See also: Sony executives switched to old BlackBerrys after cyberattack BlackBerry is tweeting from an iPhone http://t.co/TAlDTazdsX pic.twitter.com/DUI3Nwuy6A — The Verge (@verge) January 13, 2015 The tweet, which was first spotted and screenshotted by The Verge , has since been deleted. This isn't the first time that a BlackBerry representative accidentally gave the iPhone an inadvertent stamp of approval. Alicia Keys, who was once BlackBerry's "Global Creative Director," ignited a mild social media scandal in 2013 when she tweeted from an iPhone instead of a BlackBerry Read more... Read more »

Airbnb to use scanning technology to make listing photos prettier


Think of it as Tinder for lodging. Noting that photos of homes' interiors have a large influence on bookings, Airbnb plans to implement an automated system next year that will reportedly scan photos to determine how attractive they are to potential guests. “We are trying to promote listings with more attractive images,” Maxim Charkov, the search lead at Airbnb, told Bloomberg See also: The Beginner's Guide to Airbnb At some point, Airbnb may also provide a "digital interior designer" that will help hosts "enhance listings and spruce up homes to increase bookings," Charkov said. “Maybe you should improve your images; maybe you should provide these amenities that are popular. We want to bring the insights back to the host." Read more... More about Airbnb , Business , Marketing , Apps Software , and Ditto Labs Read more »

Want to know what Virgin Hotels will be like? Check out the membership program


Virgin Hotels won't launch its first property until January, in Chicago. But that isn't stopping the Richard Branson company from getting its membership program up and running, giving us a sneak peek at how the highly-anticipated property aims to run things differently. "The Know," announced this week, is clearly a Virgin-branded approach to customer service. The sign-up process for the "preference program" — with its questions about minibar preferences, favorite music and cocktails — is less about the hotel room and more about providing an experience. See also: 14 Unique Hotels for an Extraordinary Vacation Read more... More about Hospitality , Marketing , Lifestyle , Travel Leisure , and Virgin Hotels Read more »

Exciting new additions to the 2014 Mashable Media Summit agenda


The Mashable Media Summit is just around the corner on Dec. 5, and we're excited to announce several new additions to our agenda. All sessions have themes of storytelling in the digital age, and we'll be analyzing trends, such as big data, scalable video, global social media and more See also: Mashable Media Summit: Learn how digital changed modern storytellers' lives The 2014 agenda State of Media in 2015 - Pete Cashmore, Founder and CEO of Mashable Conversation with Joanna Coles - Joanna Coles, Editor-in-Chief of Cosmopolitan magazine Inspiring Change: Creating Viral Moments - Jason Harris, CEO and President of Mekanism; Kyle Lierman, Associate Director of Public Engagement of the White House Office of Public Engagement; Nora Grenfell, Social Marketing Manager at Mashable Tell Me About it: Miscellaneous Archives, Shared Experiences - Emily Spivack, Artist Writer and Editor at Worn Stories; Paola Antonelli, Senior Curator of Architecture and Design at MoMa Inside Tracks: A Love Story, a Dog Story, A Mystery and an Epic Adventure - Rick Smolan, CEO of Against All Odds Productions Read more... More about Storytelling , Media Summit , Business , Advertising , and Marketing Read more »

Facebook is cracking down on ‘overly promotional’ posts from brands


Facebook announced that it intends to crack down on "promotional content" from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds. Such content was showing up in the form of status updates from brands that consumers had Liked at one time or another. Starting in January, updates with a promotional bent won't show up in users' News Feeds as much, thanks to an algorithm tweak See also: 10 Reasons Why I Ignored Your Resume Facebook defines "promotion" in three ways: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse the exact same content from ads Read more... More about Facebook , Advertising , Business , and Marketing Read more »

9 game-changing career tips for women, from women


The communications industry is changing every day. Technologies come and go, social networks rise and fall, and trends are here and gone in the blink of an eye. In a field still in the process of defining itself, the need for strong female leadership is something New York Women in Communications strives toward. By providing education and promoting professional growth, the group is dedicated to supporting the next generation of female leaders in the field of communications. See also: 9 Women to Be Honored for Breaking New Ground in Communications At their second annual WiCi Awards  on Oct. 28, the organization honored nine of the communication industry’s most groundbreaking female leaders. Award recipients inspired guests with stories of their success, and shared their best career advice for women looking to follow in their footsteps. Read more »