Comedians Jake Hurwitz and Amir Blumenfeld will host the Mashies

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We’re excited to announce that Jake Hurwitz and Amir Blumenfeld  will be hosting the 2014 Mashies award ceremony . The duo is best known for their award-winning Internet series " Jake and Amir ," which averages more than 500,000 views an episode and is one of CollegeHumor's longest-running series. The  Mashies will be held at  Gotham Hall  in New York City on Nov. 4, and tickets are  on sale now. Buy Tickets The Mashies are a unique opportunity to mingle with some of the most talented digital media professionals across the country, as well as learn from the year’s most outstanding examples of digital marketing, advertising and social media. Read more.. Read more »

9 Essential Traits Startup Founders Seek in New Hires

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When interviewing with a startup, job seekers need to consider that the founders are looking for someone who will best complement their recipe for success See also: What Is It Really Like to Be a Startup CEO? Startups create millions of jobs each year — so what does this mean for job seekers? While it's true that startups offer a wealth of job opportunities, the startup lifestyle isn’t for everyone, and not everyone is a fit for every up-and-coming business. If you ask any successful startup founder about hiring habits, there are certain traits they look for when adding to their team. Below, nine startup founders and business leaders offer their advice for job seekers looking to enter the startup world. Read more... More about Startups , Job Search Series , Business , Jobs , and Mashable Careers Read more »

40 Hidden Messages in Famous Brand Logos

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A killer logo design is clever, but subtle. From FedEx's famous purple-and-orange logo to NBC's colorful peacock, successful branding often features clever hidden messages within minimalist designs. And while the price to create a trademark symbol varies between companies (Nike famously paid only $35 for its iconic "swoosh"), designs that cleverly convey a brand's identity is at the core of every great logo. See also: 7 Killer Tips for Logo Design Oomph analyzed 40 logos with hidden messages that reveal key details about brand histories, products and motives. Image: Oomph Have something to add to this story? Share it in the comments. Read more.. Read more »

5 Tips for Creating Content People Actually Want to Read

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This article is part of SWOT Team , a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. What I've learned over the past few years is this: I don't care who creates the content I consume as long as it's good. I'll read an interview with Kristen Bell even it appeared on the site of a buzzy juice company, or bookmark recipes from a fitness-gear retailer. And I don't think I'm the only one: As co-founder of the content-meets-commerce fashion site Of a Kind , I consistently see that our customers — or are they readers? fans? — are gobbling up our designer profiles, DIY tutorials, inspiration roundups and city guides. In fact, a 2014 survey with more than 2,000 respondents showed that 80% of visitors are reading our stories. Read more »

5 Hot Trends in Advertising

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If you've ever wondered if it's possible to converse in vernacular consisting almost entirely of industry buzzwords , look no further: We're officially in the thick of Advertising Week 2014 The buzzwords are signs of an ever-evolving ad space, and never is that more apparent than during the annual conference, which attracts global advertising professionals to discuss the latest industry trends This year's event, which runs from September 29 through October 3 in New York, is full of opinions on the current state and future of advertising. A few of this year's hot topics include native advertising, mobile and video, programmatic advertising and women working in digital. Below, we've recapped some of the key discussions around each of these hot-button issues. Read more... More about Advertising , Digital Advertising , Business , Marketing , and Supported Read more »

Radius Raises $54.7 Million To Transform Marketing Intelligence

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 It’s easy to say that most executives in the $50 billion world of business-to-business marketing would kill for a tool that can analyze customer data and figure out exactly who to market to and when to pitch them. San Francisco-based Radius has raised $54.7 million from a who’s who of venture capital’s heavy hitters and former titans of the financial services industry,… Read More Read more »

Pabst Blue Ribbon Sold to Russian Brewer: Will Hipsters Say Nyet?

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The maker of Pabst Blue Ribbon beer is being sold to Russian company Oasis Beverages for an undisclosed sum. Oasis is buying Pabst with TSG, an investment firm known for its work with consumer products companies. TSG Consumer Partners will take a minority stake in Pabst. See also: What Your Beer Choice Says About You In addition to its namesake beer, Pabst Brewing Co. makes Colt 45, Old Milwaukee and Schlitz , in addition to regional brews such as Lone Star, Rainier and Old Style. Pabst was acquired in 2010 by C. Dean Metropoulos & Co., which is known for investing in food brands, including Twinkie maker Hostess. Read more »

Joan Rivers’ Facebook Page Accidentally Promotes New iPhones

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Fans of the late comedian Joan Rivers saw an odd message on her Facebook Page Friday morning that appeared to be a plug for the new iPhones. #D ’OH > The late #JoanRivers promotes #iPhone6 from beyond the grave. Steve Jobs could not be reached for comment http://t.co/N3qEEAgYKR — Merry Morud (@MerryMorud) September 19, 2014 The status update was quickly pulled. The account has a little more than 1 million followers. See also: Best of Joan Rivers Video Captures Her Most Memorable Moments TMZ , which spotted the status update, speculated that it was "clearly the result of a pre-negotiated deal with Apple." Read more... Read more »

LA Can Finally Watch the Dodgers: Time Warner to Simulcast Final Games

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Los Angeles will finally be able to watch the Dodgers . Time Warner Cable agreed to license the final six games of the season to independent broadcast TV station KDOC Channel 56, the New York-based company said today in an email. See also: How Dodgers Fans Work Around the Season-Long TV Blackout "This initiative is a straight forward gesture from TWC to allow all Dodger fans access to the culmination of this exciting season, the iconic voice of Vin Scully, and the outstanding productions that so many of you work so hard to create each day," David Rone, head of Time Warner Cable Sports said in an email to staff. Read more... More about Time Warner Cable , Marketing , Media , Entertainment , and Tv Read more »

5 Fall Professional Events in PR, Social Media and Design

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The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're is highlighting five events that can help move your career forward. If you don't find something, below, that's right for you, check out the dozens of event listings on our board . You can sort listings by date added, receive exclusive discounts and watch videos of past events to get previews of what to expect. Also, follow @MashableEvents on Twitter to catch the best events before they sell out. Cynopsis Future TV Summit Date : Oct. 16, 2014 Location : New York, New York Read more.. Read more »