Facebook is cracking down on ‘overly promotional’ posts from brands

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Facebook announced that it intends to crack down on "promotional content" from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds. Such content was showing up in the form of status updates from brands that consumers had Liked at one time or another. Starting in January, updates with a promotional bent won't show up in users' News Feeds as much, thanks to an algorithm tweak See also: 10 Reasons Why I Ignored Your Resume Facebook defines "promotion" in three ways: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse the exact same content from ads Read more... More about Facebook , Advertising , Business , and Marketing Read more »

9 game-changing career tips for women, from women

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The communications industry is changing every day. Technologies come and go, social networks rise and fall, and trends are here and gone in the blink of an eye. In a field still in the process of defining itself, the need for strong female leadership is something New York Women in Communications strives toward. By providing education and promoting professional growth, the group is dedicated to supporting the next generation of female leaders in the field of communications. See also: 9 Women to Be Honored for Breaking New Ground in Communications At their second annual WiCi Awards  on Oct. 28, the organization honored nine of the communication industry’s most groundbreaking female leaders. Award recipients inspired guests with stories of their success, and shared their best career advice for women looking to follow in their footsteps. Read more »

Zuck made a sweet anniversary video for his wife and put it on Facebook, naturally

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You know what they say: The one-year anniversary is the paper anniversary, 10 years is the aluminum, 11 years is the Facebook tribute video Mark Zuckerberg , king of the romantics and Facebook CEO, wished his wife Priscilla Chan a happy 11-year anniversary on Thursday, marking the day they met. The one-minute video highlights the couple's pictures together and ends with the line: "Thanks for being a friend." See also: Facebook 'Say Thanks' videos turn your friendships into movies Zuckerberg and Chan met in 2003 at a Harvard University fraternity party and married on May 19, 2012 Post by Mark Zuckerberg . Read more... More about Facebook , Viral Videos , Marketing , Social Media , and Videos Read more »

Is your brand’s email marketing campaign ready for the holidays?

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Check a calendar lately? The holidays, man — they are coming and they're coming fast. And with them come the heaviest shopping days of the year. Is your business ready to take advantage? If you're like most, you plan to use the end of the year to boost your 2014 sales, and email marketing will play an important role in helping you to do that. Email provides marketers of all shapes and sizes a cost-effective, intimate and ROI-packed way to stay top of mind with customers, the very people busily preparing to open their wallets and unleash on the holiday frenzy Read more »

Photos from the 2nd annual Mashies ceremony

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Our second annual Mashies ceremony, held on Nov. 4 at Gotham Hall, was a huge success. We celebrated the best and brightest in digital communications, alongside the most groundbreaking leaders in marketing, advertising and social media. The evening kicked off with a VIP bash and cocktail hour, where guests ate, drank and mingled with digital marketers from around the country Comedians Jake Hurwitz and Amir Blumenfeld hosted the ceremony, which included lots of laughs, guest presenters and a “native advertising”-inspired drinking game. Take a look at the gallery below for some of the night’s highlights. You can also check out all of our winners and follow the conversation as it unfolded on social media. Read more... More about Business , Advertising , Marketing , Media , and Mashies Read more »

Victoria’s Secret quietly changed its ‘Perfect Body’ slogan after backlash

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Victoria's Secret quietly changed its "Perfect Body" slogan on Thursday, following backlash stemming from a Change.org petition The store's original ad displayed the words "Perfect Body" superimposed on an image of 10 women of similar appearance — all were tall and thin, and most were white — wearing the store's newest line of lingerie. See also: 'Thinspiration' Packages Eating Disorders as a Lifestyle Choice Image: Huffington Post The Change.org petition , which had garnered almost 30,000 signatures at time of writing, demanded an apology for the company's ad as well as an amendment to it The petition, which was created by three students at Leeds University in England, Frances Black, Gabrielle Kountourides and Laura Ferris, claimed the ad campaign promoted "unhealthy and unrealistic standards of beauty." Read more... More about Victoria S Secret , Business , Marketing , Conversations , and Watercooler Read more »

5 top social media campaigns of 2014

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When was the last time a social media campaign made you really feel something, whether it was happiness, hope or fear? Below are five of the most successful social media campaigns of 2014, each of which was able to tap into genuine emotion to make a lasting impact on consumers. Each of the below will be featured at this year’s Mashies Award Ceremony , where we’ll be revealing the year’s most outstanding examples of digital media from categories including Best Real-Time Marketing, Best Branded App and many more. The Mashies will be held at Gotham Hall in New York City on Nov. 4, so make sure to get your tickets before they sell out. Read more... More about Social Media , Social Media Campaign , Marketing , Media , and Mashies Read more »

Comedians Jake Hurwitz and Amir Blumenfeld will host the Mashies

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We’re excited to announce that Jake Hurwitz and Amir Blumenfeld  will be hosting the 2014 Mashies award ceremony . The duo is best known for their award-winning Internet series " Jake and Amir ," which averages more than 500,000 views an episode and is one of CollegeHumor's longest-running series. The  Mashies will be held at  Gotham Hall  in New York City on Nov. 4, and tickets are  on sale now. Buy Tickets The Mashies are a unique opportunity to mingle with some of the most talented digital media professionals across the country, as well as learn from the year’s most outstanding examples of digital marketing, advertising and social media. Read more.. Read more »

9 Essential Traits Startup Founders Seek in New Hires

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When interviewing with a startup, job seekers need to consider that the founders are looking for someone who will best complement their recipe for success See also: What Is It Really Like to Be a Startup CEO? Startups create millions of jobs each year — so what does this mean for job seekers? While it's true that startups offer a wealth of job opportunities, the startup lifestyle isn’t for everyone, and not everyone is a fit for every up-and-coming business. If you ask any successful startup founder about hiring habits, there are certain traits they look for when adding to their team. Below, nine startup founders and business leaders offer their advice for job seekers looking to enter the startup world. Read more... More about Startups , Job Search Series , Business , Jobs , and Mashable Careers Read more »

40 Hidden Messages in Famous Brand Logos

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A killer logo design is clever, but subtle. From FedEx's famous purple-and-orange logo to NBC's colorful peacock, successful branding often features clever hidden messages within minimalist designs. And while the price to create a trademark symbol varies between companies (Nike famously paid only $35 for its iconic "swoosh"), designs that cleverly convey a brand's identity is at the core of every great logo. See also: 7 Killer Tips for Logo Design Oomph analyzed 40 logos with hidden messages that reveal key details about brand histories, products and motives. Image: Oomph Have something to add to this story? Share it in the comments. Read more.. Read more »