How A Founder Can Think Like An Investor At The First Outside Round Of Funding

 The mean case can cost a founder up to $200k in self-funded investment and up to 24 months before they are ready to test outside funding. It is a nontrivial investment, in both capital and time, to test a hypothesis of product-market fit. And in many instances, a founder can fail to give themselves enough time and runway to reach product-market fit. Read More Read more »

Bill Maris To Talk Longevity At Disrupt NY

 At just 40 years old, Bill Maris is on a mission to save the world — with his investments. Bloomberg recently highlighted Maris’s quest to improve the quality and longevity of human life. This quest is evident in Google Ventures’ growing biotech portfolio, which now includes 36 percent health and life science investments. Read More Read more »

LocBox Expands Its Local Business Marketing Tools With Support For Facebook And Google Ads

 It’s been more than two years since I wrote about marketing startup LocBox, but co-founder and CEO Saumil Mehta told me that the company has been busy — it’s now up to 600 customers and is growing between 7 and 10 percent each month. Most of those customers are small, local businesses, which is why Mehta hasn’t made it a priority reach out to the tech press.… Read More Read more »

Unpacking Etsy’s S1

 Etsy’s S1 filing didn’t disappoint. Etsy is a powerful business with extraordinary network effects. Its customers are extremely loyal, and its committed sellers are earning significant income. But there are legitimate concerns: it is the quintessential case study on the challenge of low margin platforms. Additionally, it faces uphill challenges – a slowing growth curve and… Read More Read more »

Mobile Payment Startup MyCheck Raises $5M From Santander’s Innoventures Fund

 MyCheck, another startup that wants to make it easy to pay your restaurant bill using your mobile phone, has closed a $5 million Series B. However, perhaps more noteworthy is the company’s new backer: the Spanish bank Santander via its recently launched Santander Innoventures Fund. Read More Read more »

Mobile Marketing Trends To Follow From The Israeli Elections

 The impact of mobile and social media on every aspect of our lives is nothing new, but certain events can really shine a light on how mobile has changed our way of conduct. The presidential elections do just that. During the 2012 elections, mobile was already at the center of everything, but the smartphone industry was relatively in its diapers and smartphone shipment has since grown by… Read More Read more »

3 little changes that will make a big difference in your online advertising


Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps - and a growing number of marketers are reaping the benefits. With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world. Here are a few small changes you can make to improve your online advertising and make your digital dollar stretch a little further: Read more... 1. Repurpose your content More about Online Advertising , Seo , Small Busines , Social Media Advertising , and Digital Advertising Read more »

10+ job openings in social media and software engineering


Are you on the job hunt? The Mashable Job Board is the ideal place to search for your next big move. More than 3,000 employers in tech and digital have posted on our board, and they're looking to fill positions from Mashable 's community. Each week, we highlight 10 recently posted openings. Check out some of this week's newest listings, below, and be sure to read our Job Search Series for valuable career tips. Position: Intern: Software Engineering, Technology Company: NDI Location: Washington, District of Columbia The National Democratic Institute for International Affairs (NDI) seeks an Intern for 40 hours a week between the hours of 9 a.m. to 6 p.m., Monday through Friday. The intern will assist with content management systems, systems administration, web development and research for web projects Read more »

Large-screen mobile devices are changing the game for advertisers


Super Bowl XLIX was a one-yard turnaround for the New England Patriots as the Seattle Seahawks watched their offense give up what could have been a walk-into-the-end-zone finish. But, for marketers and their audiences, dramatic changes surrounding the big game weren't confined to the field in Glendale, Arizona. They happened in the mobile space as well Case in point: here's how the dynamics between advertisers and viewers used to work. In the past, Super Bowl Sunday was typically about picking your spot for the afternoon and evening — your place, your friend's den, or a favorite pub. You then celebrated the competition with whatever group of friends turned up Read more... More about Marketing , Super Bowl , and Brandspeak Read more »

With $1.75M In Funding, MaestroIQ Promises Smart Recommendations For Mobile Marketers

 When you talk to ad tech and analytics companies, one thing you hear over and over again is the promise to deliver recommendations that marketers can act on, rather than overwhelming them with data and graphs. MaestroIQ is the latest startup to make that pitch, but it looks like it has the team and investors to back up that claim. The company is announcing today that it has raised $1.75 million… Read More Read more »