Stephen Colbert: Support NASA Space Station Research [VIDEO]

on February 3, 2012

Stephen Colbert asked his fans to share his passion for space by donating to NASA to support its work with the International Space Station . Colbert rallied behind NASA’s efforts to create alternative vaccines to fight diseases — including salmonella and pneumonia — that have become increasingly resistant to antibiotics Read more »

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GE’s Beth Comstock: Social Media Redefines the Focus Group

on February 3, 2012

Mashable’s Davos coverage is presented by BMW i , a new concept dedicated to providing mobility solutions for the urban environment. GE’s Chief Marketing Officer Beth Comstock sat down with Mashable founder and CEO Pete Cashmore to talk about her role leading business innovation at GE and how their using social media as part of their business model. This is part of Mashable and Scribd’s Documented@Davos , where they documented the World Economic Forum in Davos, Switzerland Read more »

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World Cancer Day Facebook App Hopes to Beat Cancer Before it Starts

on February 3, 2012

Two international cancer prevention groups think the online community can — and should — take a stab at the worldwide cancer epidemic. In honor of World Cancer Day, Feb. 4, Stand Up To Cancer and the Union for International Cancer Control are launching a Facebook app that they hope will create a digital buzz that will reduce the spread of the disease Read more »

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How Social Media Backlash Made Susan G. Komen Cave [VIDEO]

on February 3, 2012

The online storm surrounding Susan G. Komen for the Cure’s decision to pull funding from Planned Parenthood came to a close on Friday when Komen reversed its decision. Score another point for social media Read more »

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How Tech Can Prepare You for Extreme Weather

on February 3, 2012

Steve Rubel is EVP of global strategy and insights for Edelman , the world’s largest public relations firm. Rubel studies the future of media and helps clients unify their communications strategies across traditional, emerging, owned and social channels. Modern technology can’t actually fix the weather — at least not yet. Read more »

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Red Bull Launches a Fitness Mission With Fitocracy

on February 3, 2012

Red Bull sponsors several extreme sports pros who produce videos with gnarly titles such as “Wakeboarding in the Swamps of Louisiana” and “Dust and Bones.” But through a partnership with online health startup Fitocracy, the company now wants to motivate average joes to submit decidedly non-extreme reports with names such as “20 crunches.” Fitocracy is a one-year-old fitness tracking platform that incorporates gaming elements. Users earn points to “level up” and rank on a leaderboard by reporting any fitness activity. Read more »

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Steve Appleton, CEO of Micron Technology, Dies in Plane Crash

on February 3, 2012

Steve Appleton, the chairman and CEO of Micron Technology, has died in a plane crash, the company confirmed Friday. He was 51. Appleton was reportedly flying the small plane when something went wrong and the plane caught fire Read more »

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Roseanne Barr Tweets She’s Running for President [VIDEO]

on February 3, 2012

Roseanne Barr — known for her decade-long stint on the eponymous ’90s hit sitcom — recently announced on Twitter that she is running for president. She will run on a Green Party ticket against the GOP front-runner and President Barack Obama for the White House, if nominated party candidate in July. Barr has been tweeting fans and individuals on Twitter who have responded to the news with questions Read more »

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Is This The Future of Touchscreen Tech? New Video Will Blow Your Mind

on February 3, 2012

Gorilla Glass manufacturer Corning has unveiled a follow-up YouTube video to its wildly successful “A Day Made of Glass,” providing another look into what the future could be like with the growth of glass touchscreen interfaces, from innovative chalkboards and activity tables in classrooms to uses for it in hospitals. Corning released two versions of “A Day Made of Glass 2″ — one with a narrator and another, abbreviated version without commentary — the video follows the life of young Amy and her family as they go through their day using various products made of glass Read more »

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Atari Assemble! Super-Team of Veteran Developers Embrace Mobile Gaming

on February 3, 2012

The good old 8-bit band is getting back together. Seamus Blackley, the co-creator of Microsoft’s Xbox, has assembled a super team of Atari’s original programmers to form a game studio meant to re-revolutionize the gaming industry. Blackley grabbed 11 of Atari ‘s game creators to form Innovative Leisure , a gaming company focused on developing mobile titles. Read more »

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